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    South Asian Journal of Business Insights

    South Asian Journal of Business Insights (SAJBI), a peer reviewed biannual journal, published by the Faculty of Management and Finance, University of Ruhuna. It welcomes research centered on the fields aligned with business management, with special focus on the South Asian context.

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    Current Issue

    Volume 1 - Issue 2 - 2021

    Editorial

    • Editorial Vol.1(2)

      P.A.P. Samantha Kumara

      • PDF (EN)

      01 Dec 2021

      1 (2):1-2

    Research

    • Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages

      Hasini Virajini Ranaweera,  Thanuka Mahesha de Silva

      • PDF (EN)

      01 Dec 2021

      1 (2):3-23
    • Impact of COVID-19 on Stock Return in Asian Stock Markets

      Oshini Kumarapperuma,  N.P. Ravindra Deyshappriya,  R.M.M.C. Rajapaksha

      • PDF (EN)

      01 Dec 2021

      1 (2):24-42
    • Macroeconomic Variables and Stock Market Performance in Sri Lanka: An ARDL Bound Testing Approach

      Lingesiya Kengatharan,  Jeyan Suganya Ford

      • PDF (EN)

      01 Dec 2021

      1 (2):43-58
    • Road Map for Green Supply Chain Management Practices and Methodological Trends: A Systematic Literature Review

      H.A.K.N.S. Surangi,  Sanath Divakara,  S. Amaratunge

      • PDF (EN)

      01 Dec 2021

      1 (2):59-73
    • Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic

      Yasindee Liyanapathirana

      • PDF (EN)

      01 Dec 2021

      1 (2):74-92
    Latest Articles Popular Articles
    • Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic

      Liyanapathirana

      01 Dec 2021

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    • Road Map for Green Supply Chain Management Practices and Methodological Trends: A Systematic Literature Review

      Surangi et al.

      01 Dec 2021

      Share:

    • Macroeconomic Variables and Stock Market Performance in Sri Lanka: An ARDL Bound Testing Approach

      Kengatharan & Ford

      01 Dec 2021

      Share:

    • Impact of COVID-19 on Stock Return in Asian Stock Markets

      Kumarapperuma et al.

      01 Dec 2021

      Share:

    • Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic

      Liyanapathirana

      01 Dec 2021

      Share:

    • Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages

      de Silva & Ranaweera

      01 Dec 2021

      Share:

    • Impact of COVID-19 on Stock Return in Asian Stock Markets

      Rajapaksha et al.

      01 Dec 2021

      Share:

    • Road Map for Green Supply Chain Management Practices and Methodological Trends: A Systematic Literature Review

      Amaratunge et al.

      01 Dec 2021

      Share:

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    • E-ISSN: 2773-6997
    • Published by Faculty of Management and Finance, University of Ruhuna
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