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South Asian Journal of Business Insights (SAJBI), a peer reviewed biannual journal, published by the Faculty of Management and Finance, University of Ruhuna. It welcomes research centered on the fields aligned with business management, with special focus on the South Asian context.

Current Issue

Volume 1 - Issue 2 - 2021

Editorial

Editorial Vol.1(2)

P.A.P. Samantha Kumara
- PDF (EN)
01 Dec 2021

1 (2):1-2

Research

Linking Customer Motivations to Customer Engagement in Fashion Facebook Brand Pages

Hasini Virajini Ranaweera, Thanuka Mahesha de Silva
- PDF (EN)
01 Dec 2021

1 (2):3-23
Impact of COVID-19 on Stock Return in Asian Stock Markets

Oshini Kumarapperuma, N.P. Ravindra Deyshappriya, R.M.M.C. Rajapaksha
- PDF (EN)
01 Dec 2021

1 (2):24-42
Macroeconomic Variables and Stock Market Performance in Sri Lanka: An ARDL Bound Testing Approach

Lingesiya Kengatharan, Jeyan Suganya Ford
- PDF (EN)
01 Dec 2021

1 (2):43-58
Road Map for Green Supply Chain Management Practices and Methodological Trends: A Systematic Literature Review

H.A.K.N.S. Surangi, Sanath Divakara, S. Amaratunge
- PDF (EN)
01 Dec 2021

1 (2):59-73
Viral Marketing and Impulse Buying: The Role of Online Trust in a Pandemic

Yasindee Liyanapathirana
- PDF (EN)
01 Dec 2021

1 (2):74-92

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